India’s fast-evolving education landscape offered new insights for Ludovika University of Public Service this November, as representatives attended two major Begin Group fairs in New Delhi and Bangalore. The events, known for attracting highly motivated students exploring global study paths, brought a level of engagement that surprised even seasoned organisers. The tour also offered a first-hand look at how strongly Indian students value in-person conversations when evaluating foreign universities, underscoring the importance of direct institutional presence in the region.
In New Delhi, lively discussions filled the exhibition hall from the opening hour. Students arrived with clear goals: they asked about the structure of specific programmes, internship options, and what everyday life looks like for international students in Budapest. Many were particularly interested in understanding how Hungarian degrees are recognised internationally and what career prospects await graduates in the EU. Just three days later, the Bangalore fair revealed a similar level of curiosity, particularly among students interested in career-oriented fields such as cybersecurity, engineering and international relations. Across both cities, nearly 400 visitors registered directly at Ludovika’s booth, signalling a strong appetite for Hungarian higher education.
The fairs also created momentum beyond student outreach. Representatives from Indian institutions showed an openness to future academic collaborations, with several expressing interest in mobility exchanges and joint initiatives. Recruitment agencies, who are key players in India’s education ecosystem requested continued contact as well, noting the rising demand for European programmes among their students and the increasing visibility of Hungary as a competitive destination.
During the New Delhi fair, the University’s booth was visited by Dr. Diána Daczi, First Secretary for Science and Technology at the Embassy of Hungary in India. She emphasised India’s expanding pool of highly motivated students and highlighted the long-term benefits of closer academic engagement between Hungarian institutions and the region. Her insights confirmed a broader trend: India’s young population is actively seeking new academic pathways, and institutions that establish consistent outreach can expect sustained interest.
With follow-up steps already underway, Ludovika University’s presence in India has moved from a first encounter to the beginning of a much broader conversation, which holds significant potential for the years ahead.
Text: International Office
Photo: Begin Group